FREE MASTERCLASS
How Independent Opticians Can Elevate Their Expertise, Grow Their Practice & Build a Stand-Out Reputation
Join this free, high-value webinar designed specifically for independent opticians and practice owners who want to do more than “just sell glasses”.
This is not a sales pitch.
It’s a genuinely valuable training session packed with insight, strategy, and real-world experience.
WHY THIS FREE WEBINAR EXISTS
Most opticians are never shown how to turn their knowledge, styling expertise, and client relationships into something that feels structured, credible, and premium. As a result, much of the value they bring goes unrecognised, under-priced, or completely untapped.
This free masterclass exists to change that. It has been created to help independent opticians understand how styling, positioning, education, and community can work together to increase perceived value, build deeper trust with clients, and strengthen a practice long-term, without compromising integrity or craft.
WHAT YOU'LL LEARN
During this session, you’ll gain a clear understanding of how eyewear styling can become a structured and respected service rather than a casual add-on, and what truly separates opticians who simply do well from those who become trusted, well-known, and sought-after in their field.
You’ll learn about the most common mistakes practice owners make when trying to grow beyond appointments, why many growth efforts stall, and how education and community can unlock long-term engagement, confidence, and opportunity. You’ll also gain insight into what a modern, premium eyewear career path can realistically look like in today’s industry.
Everything shared is grounded in years of real-world experience, not theory.
WHO IS IT FOR?
This masterclass is designed for independent opticians and practice owners who care deeply about eyewear, styling, and client experience, and who are curious about building something more meaningful, sustainable, and future-focused.
If you are interested in professional development that actually leads somewhere, want to future-proof your skills and practice, and feel drawn to doing your work with more clarity and intention, this session will feel relevant to you.
ABOUT DAN
Dan is an internationally recognised eyewear stylist, educator, and practice owner who has spent years working at the intersection of eyewear, styling, and client experience.
His work has been featured across major media outlets including BBC, ITV, Channel 4, and in a Hollywood film, and he has been recognised within the industry through multiple awards and finalist positions, including Optician of the Year. Beyond press and accolades, Dan is known for pushing the boundaries of what eyewear styling can be, particularly within independent practice.
Over recent years, Dan has trained opticians across the UK and internationally through paid education programmes, working with professionals from the US, Europe, India, and beyond. His teaching focuses on elevating eyewear styling into a structured, credible discipline that builds confidence, consistency, and commercial value, without losing creativity or integrity.
This free webinar draws directly from that real-world experience. Everything shared is shaped by what Dan has seen work in practice, in education, and in community, rather than theory or trends. The session is designed to give independent opticians honest insight into what is possible when expertise, positioning, and long-term thinking come together.