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William Roache

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Eyewear Styling for Bill Roache (Coronation Street’s Ken Barlow)


Some styling projects are driven by personal taste and self-expression. Others - especially when it comes to glasses for the film and TV industries - are rooted in continuity, technical precision and the responsibility of maintaining a character the public has known for generations.

My work with Bill Roache, best known as Ken Barlow on Coronation Street, was very much the latter.

Bill has played Ken Barlow since the very first episode in 1960 and holds the Guinness World Record for the longest-serving actor in a continuous TV role.

His appearance is iconic, and his glasses are part of that. So when the Coronation Street Costume Department contacted me, the brief wasn’t to evolve the look, it was to honour it.

My role was simple in principle: make sure Ken Barlow’s glasses stayed visually consistent, camera-ready and technically flawless for modern HD filming.

In practice, it meant working with decades of audience familiarity, a tight brief from the production team and the specific technical requirements that come with being on camera five days a week.

Here’s how we approached it.

Understanding the Brief: Consistency, Clarity and Camera-Readiness

Unlike many of my celebrity eyewear styling sessions, the frames weren’t chosen based on Bill’s personal style. The priority was the character - a man who’s instantly recognisable across the UK and whose glasses have become part of his on-screen identity.

The costume department already had the style and frame shape picked out. Ken Barlow’s eyewear has remained largely unchanged for years, and any major deviation would stand out immediately to regular viewers. They weren’t looking for new ideas or a modern twist. They were looking for technical expertise that would keep the character’s appearance seamless on camera.

That meant working within a fixed set of parameters:

Stick closely to Ken Barlow’s established look

Ensure absolute clarity for Bill during long filming days

Eliminate reflection from every possible camera angle

Produce lenses that performed consistently under bright studio lighting

Respect the heritage of a character who has been on screen for more than sixty years

Technical Considerations for TV Filming

Styling for TV brings a very different set of challenges compared to everyday eyewear. Studio lights, reflective surfaces and HD cameras all play a part in how glasses appear on screen.

As well as styling, this is where my work as a qualified dispensing optician comes in. Eyewear styling isn’t just about choosing the right frame, it’s about making sure the final pairing looks good as a whole.

A frame can look great on its own, but if the prescription lenses aren’t designed and fitted correctly, you can end up with thick edges, bulging profiles, or lenses that magnify or minify the eyes dramatically. That’s the last thing you want on television.

Then there’s the issue of lens reflection. Without the right coating and finish, glasses can easily bounce light directly back at the camera - something that can disrupt a scene or create unwanted distractions for the audience.

Standard lenses simply don’t perform well enough under those conditions.

For Bill’s glasses, the lenses needed:

Ultra-low reflectivity

A finish that stayed clean and clear from every angle

Consistent behaviour under both static lighting and moving shots

Optical clarity that didn’t distort or interfere with close-up work

This wasn’t just a creative styling project. It was an exercise in technical precision.

The goal was to make the glasses almost invisible on screen. Not in appearance, but in effect. They needed to do their job without ever drawing attention to themselves.

Getting this right meant taking professional optical measurements that go far beyond basic dispensing. I assessed Bill’s optical centres within the frame, the angle the frame sits at when he wears it, and the exact distance the frame sits from his face.

All of these elements affect optical clarity and visual comfort, and, crucially for TV, they determine how clean and cosmetic the lenses look on camera.

Even a tiny change in angle or positioning can alter how a lens reflects light back into the studio.

Working With the Costume Department

Collaborating with a production team is very different from working directly with a client, and it’s something I genuinely enjoy.

The Coronation Street Costume Department knew exactly what they needed from a character perspective, and I brought the optical and technical expertise to support it.

They provided the frames, already chosen to reflect Ken Barlow’s familiar style. My responsibility was to assess the fit, refine the lens specification and make sure the final result matched the show’s visual requirements.

While the glasses were selected specifically for Ken Barlow, they also became a practical option for Bill away from set, so the fit and clarity had to support both worlds.

It was a smooth, collaborative process that highlighted the amount of care that goes into maintaining the continuity of long-running television characters.

Coronation Street has incredibly dedicated teams behind the scenes, and it was great to play a small part in supporting a character with such a long legacy.

Delivering the Perfect On-Screen Solution

The final lenses provided:

Exceptionally low reflectivity

A neutral appearance that stayed consistent on HD cameras

Practical comfort for long filming sessions

Visual clarity that supported Bill’s performance

A seamless match with Ken Barlow’s established look

The costume department was really pleased with the result. The glasses looked exactly as they should: understated, familiar and completely in keeping with the character’s long-standing image.

For viewers at home, Ken Barlow continues to look like Ken Barlow… which is exactly the point.

A Unique Project to Work On

Most of my work involves helping people express themselves through eyewear - finding frames that reflect their personality, lifestyle or creative identity.

Working on a character like Ken Barlow is different, but equally rewarding. It’s about protecting a visual legacy and ensuring the technical side of filming is never interrupted by something as simple as a reflection.

Being trusted with part of the look of a character who has been part of British television for more than sixty years is a real privilege. It’s a reminder that eyewear isn’t just a fashion accessory - sometimes, it’s part of storytelling.

If you’re looking for personalised eyewear styling, whether for everyday wear or on-screen use, you can reach me here.