When people think of eyewear styling, they often
picture a one-to-one appointment in a studio - but sometimes the journey takes
a slightly more unexpected route.
I first met Alison Hammond when she dropped by my
studio in MediaCity while filming a pilot episode for a new TV series. At that
point she was in the early stage of searching for glasses to wear on screen.
We kept in touch over the years, and after styling her
son, and then her partner, it soon became a full family affair.
For someone in the public eye, choosing glasses isn’t a
small decision. It shapes how millions of viewers see you - literally and
figuratively.
So when Alison came to me again for help with finding
that first pair of on-screen glasses, I knew the stakes were high. She needed
eyewear that could support her professionally, suit her naturally bold sense of
style, and work flawlessly under studio lighting.
This is how we got there.
Alison needed glasses she could wear while presenting
live TV - such as This Morning - specifically to read the teleprompter
clearly without any glare from the studio lights.
Working with someone who appears on live TV every week
brings its own technical demands, and it’s one of the reasons people come to me
as their celebrity eyewear stylist. The right frame needs to look effortless
while performing perfectly under studio conditions.
Reflection is a major issue on camera, and one
of the most common reasons broadcasters often avoid wearing glasses.
She also wanted frames that matched her fashion
styling. Alison’s look changes week to week, so the eyewear needed to feel
contemporary and neutral - something that could accompany a wide range of
colours, silhouettes and textures without ever clashing or overpowering her
outfits.
There were no strict personal style preferences beyond
that, but the one thing we definitely wanted to avoid was anything too quirky
or overly vibrant.
The brief was clean, modern, confident and fresh.
From a technical styling perspective, Alison has a high
brow line. This meant the frame needed to sit higher than average to balance
her facial proportions and avoid the appearance of a “low-sitting” frame. A lot of glasses would have sat too far below her
browline and flattened the top half of her face.
We also needed to avoid shapes that could
unintentionally age her on camera, as the wrong line or angle can drag the face
down under studio lighting.
This led me towards a double-bridge aviator shape,
which is a silhouette that naturally lifts the eye line and adds structure
without feeling heavy.
Aviators are also very much back in fashion this year,
so it ticked the box for being on-trend without being loud.
We worked with high-quality, handmade Japanese acetate,
which has a beautifully rigid, cured structure that holds its shape and wears
exceptionally well over time.
For someone on TV several days a week, durability is as
important as aesthetics.
We explored a handful of shapes, but the fit narrowed
things down quickly. If a frame is even slightly too small, it instantly
changes the balance of the face,
especially under HD studio lighting.
I kept a close eye on Alison’s brow line, the angle of
the upper bridge, and any shapes that risked looking flat.
Eventually, we arrived at two final contenders:
1. A bold dark tortoiseshell squared-off aviator
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Double-bridge structure for lift
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Deep, rich tones that complemented her complexion
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Japanese acetate for a premium finish
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Bespoke no-reflection lenses for camera clarity
2. A 22-carat gold-plated metal frame from AHLEM
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Minimalist and elegant
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Paired with a warm, light brown graduated fashion tint
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A softer, contrasting option that still felt luxe and
contemporary
The contrast between them gave Alison the confidence to
choose not just what looked good, but what felt right for her evolving
on-screen identity.
When Alison tried on the acetate aviator, it was
immediately clear it suited her perfectly.
It lifted her features beautifully, matched her styling
brief perfectly, and captured that blend of confidence and ease that makes her
so likeable on screen. It was contemporary without being loud, fashionable
without distracting from her personality.
The reaction said it all.
One of the best parts of this project is how quickly
Alison embraced the glasses. She wore them on TV the next chance she had, and
has continued wearing them since.
Watching her embrace that new on-screen look with total
confidence was a real highlight.
For many celebrities, wearing glasses publicly for the
first time is a big shift. It influences their image, their recognisability and
the way audiences connect with them. Getting it right matters. Seeing Alison
receive such a positive response and genuinely love the frames is exactly why I
do what I do.
Alison’s personality means she could easily explore
bolder, more expressive frames in the future.
Most people start with something classical when they
first introduce glasses into their public image, and then grow more adventurous
over time. I can definitely see her branching out into new shapes and
colourways as her confidence with eyewear develops.
For now, her chosen frames strike the perfect balance:
elegant, contemporary, flattering and completely camera-ready.
If you’re looking for personalised eyewear styling,
whether for everyday wear or on-screen use, you can reach
me here.